A NEW WAY TO PAY
- Branding
- Web
Brief
Securely emerged as a rebranding endeavor when Zeropay, an emerging payment company, approached us to rebrand their payment processing company in a fiercely competitive landscape.
Solutions
Injecting vitality and credibility into their brand, we crafted a sleek and modern logo adorned with vibrant colors. A comprehensive brand identity set seamlessly tied together all their materials, creating a cohesive visual narrative. To engage and attract customers, we designed informative websites that not only educated but also enticed users to embrace their innovative product.
Vivid Credibility
The primary color, a dynamic and vibrant blue, was selected to evoke a sense of energy while simultaneously instilling a feeling of credibility.
The logo mark incorporates the letter “s” from Securely, seamlessly blending it with the shape of a card. The design was then skewed, imparting a sense of swiftness that subtly alludes to the efficient services offered by the brand.
Credits
Agency / Warren Douglas Advertising
Creative Director / Randall Hooker
Lead Designer / Courtney Thompson
