Lethal Alchemy, a project beer company based in Denver Colorado specializes in unique concoctions and flavor mixing. My goal was to create a fun, eye-catching design that would make the customer want to save the can and keep looking at all the details.
I aimed to center the design around an alchemy lab, incorporating familiar objects that could be found there. Using mono-line work and vibrant colors, the goal was to ensure the cans stand out prominently on the shelf. Additionally, I infused distinct flavor motifs and colors into each can, enhancing their individuality and quirky charm.