Smashing Stereotypes One Jar at a Time
- Production
- Art Direction
- Studio Photography
brief
Given the opportunity to capture Fatso Peanut Butter’s revolutionary mission, we aimed to photograph the essence of their brand and diverse pairings. In a world where good health knows no boundaries, Fatso boldly asserts that it’s for everyone, regardless of background or budget.
solutions
Capturing the essence of Fatso’s audacious spirit, we crafted the photos with a bold color palette. Infusing a retro flair into our shots, we drew inspiration from the brand’s packaging, creating visuals that resonate with the daring attitude and inclusivity that Fatso stands for.
nostalgic, bold, & flavorful
We had an amazing time sourcing props from thrift shops, flea markets, and even my parents house! By doing so, we were able to create an authentic retro feel. This brand has a lot of attitude, so it deserved a set that matched.
Credits
Agency / Crew Marketing Partners
Creative Director / Dan Ryu
On Site Art Director, Pre & Post Production / Courtney Thompson
Photography & Pre Production / Greg Beck
