asteri

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Print
Production
Web
Art Direction
Campaign
Photography

Brief:

Asteri sought our assistance in navigating the competitive landscape as they unveiled their new skincare line within a saturated market. Originating from the cheer community, this specialized product was tailored for cheerleaders seeking an enhanced skincare regimen.

Solutions:

In a strategic move, we repositioned Asteri as the go-to skincare brand for performance athletes, extending their reach from cheerleading to dance, soccer and even track. Our approach included two extensive photoshoots, sculpting a distinctive visual identity and firmly establishing them within the athletic sphere. Additionally, we crafted a targeted CRM tone, reaching customers through a series of impactful blast campaigns

Win your skin

In shaping our campaign and brand strategy for Asteri, we sought a concept that resonated deeply—a rallying point that made everyone feel like a valued member of the community Asteri aimed to foster.

Enter ‘Win Your Skin,’ a campaign seamlessly blending the notions of victory and the belief that athletes deserve nothing short of exceptional skin. With Asteri, there’s triumph over clogged pores, sweat, and that tough to get off red lipstick.

This winning concept flowed seamlessly into our brand voice, campaigns, and photography.

breaking barriers

Enhanced Asteri’s online presence by optimizing their e-commerce platform. From rearranging elements for better navigation to capturing product photography and implementing user-friendly pop-ups, we made their site distinctly Asteri.