Brief

When looking for opportunities for our creative touch, Bath and Body Works emerged as a prime candidate. As a household name, the brand exudes familiarity, yet upon closer examination, a subtle gap emerged where a portion of their customer base appeared to be outgrowing the brand. Looking their social media presence revealed a reliance on User-Generated Content (UGC), with a noticeable absence of professional photography and post diversity.

solutions

For our pitch, we aimed to bridge the gap by presenting captivating product photography that resonates with both youthful and millennial audiences. Our approach highlighted how professional photography enhances product launches, adding customer interaction and fun. Aligning with holidays and pop culture, our photography aimed to elevate Bath and Body Works’ brand, engaging a broader, more diverse audience.