WHEN BASIC CHIPS WON’T CUT IT.
- Production
- Art Direction
- Studio Photography
Brief
Following a redesign of this adventurous chip brand, we were tasked with bringing that quest to life by creating eye-catching photography that felt authentic to their three flavor lines.
Solutions
By taking inspiration from the adventures on the packaging and pairing them with bold scenes, we were able to capture the creativity and sense of exploration that these chips deserved.
classic
The first of their three lines, the Classic, is all about the great outdoors and soaking in the sunshine.
We chose sunny, hard lighting and paired the chips with props that are sure to fuel your wanderlust, even if you’re snacking at your desk.
Avocado
The Hardbite avocado line boasts a strong focus on high-quality, healthy ingredients.
By setting a darker mood in our product photography, we aim to accentuate the unique flavors present in each chip, as well as the wholesome ingredients.
Root Vegetable
This next line is dedicated to the bold, vibrant taste derived straight from the source. With a focus on vegetables and a dash of playful wit, these chips are bursting with flavor.
Credits
Agency / Crew Marketing Partners
Creative Director / Dan Ryu
On Site Art Director, Pre & Post Production / Courtney Thompson
Photography & Pre Production / Greg Beck
