Briannas

SAY GOODBYE TO BORING SALADS

Production
Print
Art Direction
Web
Studio Photography
PR

BRIEF

Confronting a crucial issue with a salad dressing brand, we wrested with the challenge of minimal brand recognition, as consumers, despite consumers being drawn to the packaging, they faced difficulty identifying Briannas even when the bottle sat in their fridge.

SOLUTIONS

By employing extensive audience and behavior research, coupled with captivating photography, we crafted a distinct visual and verbal identity through strategic campaigns, fostering a seamless connection for consumers between the bottle and the brand.

Keep it social

We infused Brianna’s social media with energy using stop motion animation and carefully crafted lifestyle settings. By featuring holidays, tasty recipes, and beautiful setups, we made a meaningful impact on social platforms.

This approach not only kept users engaged but also built a distinctive brand personality that resonated seamlessly.

We played a key role in launching new product lines and crafting delectable recipes, strategically boosting web sales. Additionally, our creative touch extended to curating holiday-themed content, infusing the brand with personality and relatability.

fire up the grill

To champion the exciting launch of Brianna’s brand-new marinade line, we scoured for delicious recipes and captured mouthwatering photography to support sales materials across web, print, and social platforms.

The marinades experienced a swift ascent, achieving instant success and remarkable sales.